Moss & Company × Jamesday Title 1 / 1
Jamesday Digital×Moss & Company

Valleywood Apartments, and the portfolio around it.

Prepared for Moss & Company · November 16, 2026

apartments in northridge ca

Every lease starts with a search.

About me · Cameron Day, founder

I ran multifamily marketing from the inside first.

Six years working with Jonah Digital, as a client and as a vendor

A preferred vendor of Jonah Digital

Before we start

Three questions for you.

So we spend this time on what matters to you.

  1. 1
    Why look at this now?What prompted the owner to ask?
  2. 2
    What isn't working today?Leads, reporting, speed, your current agency, anything you'd change.
  3. 3
    What would a win look like for Valleywood?Leases, cost per lease, occupancy?

Why operators switch to us

Month-to-month. No setup fee. You own every account.

Month-to-monthAds management has no term to get out of.
$0 to startNo setup fee, and no fee to leave.
You own itEvery ad account and its history stay yours.
Within hoursReplies and changes, from a senior marketer.
“A custom, client-centered approach tailored to our unique business goals. His response time and adaptability stand out.”Raven Reckley, Senior VP, Milhaus (33 communities with us)
$29per qualified leadIndustry average: $100
~$188estimated cost per leaseIndustry average: $588
100%client retentionLast 3 years

Month-to-month applies to ads management. SEO and AI packages have a 6-month minimum per property, then continue month-to-month with 30 days' notice.

What we do on your account

We don't set it and forget it.

Built by former in-house multifamily marketers. Every account is checked every day.

What happens on your accountHow oftenComes with
What we do
Account check: spend, tracking, specialsEvery dayGoogle Ads
Full account auditEvery weekGoogle Ads
Deep-dive auditEvery two weeksGoogle Ads
Review with you, and an owner-ready reportEvery monthGoogle Ads
SEO and AI workOngoingAdd-on
What Pulse, our dashboard, does on its own
Search terms scanned for wasted spendEvery nightGoogle Ads
Your website special pushed into the adsEvery dayGoogle Ads
Cost per lease, by sourceEvery weekGoogle Ads
Google Business posts8 to 20 a monthAdd-on
Competitor pricing trackedEvery dayAdd-on
Reviews sorted by theme, with red flagsEvery dayAdd-on
Listings checked against your websiteEvery dayAdd-on

The featured property

Valleywood today.

42homes in Northridge
3floor plans open: studio, 1 bed, 2 bed
up to 8 weeks freethe current special
4.3 ★on Google, 35 reviews

Already working

Replies on 22 of the last 23 reviewsLive prices on the siteGood photos, 3 virtual tours

Finding 1 (Website)

The website isn't measuring anything.

Nothing on the site records where a lead came from. So nobody can tell the owner which dollars produced a lease.

How we'd fix itConnected and tested in week one.

Finding 2 (Google Search and Google Ads)

Renters only find Valleywood if they already know its name.

0of 72

neighborhood searches with Valleywood in Google's map results

Google showed a map on 65 of them.

0Google ads

in the past 12 months, from what we could see

How we'd fix itSearch ads to be seen now. Google profile and review work to earn the map.

Finding 3 (Website and listings)

Small details that cost trust.

A typo, and another property's name
Floor plans page
Studio description In Unti Washer/ Dryer
Tour button, as Google and screen readers read it Guided Tour for Metropolitan
Two different phone numbers
Same page, two numbers
What a renter sees 818-918-3545
What Google reads in the page data (818) 481-1048
RentCafe.com still lists a previous manager
RentCafe.com listing, Nov 15
RentCafe.com listing for Valleywood: Property managed by Cardinal Group Mgmt and Advisory.
One bedroom $2,125 to $2,275 Valleywood's own site: $2,250

How we'd fix itCorrected in the first few days after we go live.

How we'd structure Valleywood

Sized for a 42-home building.

Google Ads, plus SEO ranking (organic Google search) and AI visibility.

1Week 1Measurement onForms, tours and calls counted and tested.
2Google AdsShow up where renters searchYour name, Northridge, CSUN, the neighbors, “near me”, and what is open.
3SEO and AIBe foundGoogle Business Profile, neighborhood pages, reviews.
4ReportingSee it allA live dashboard and a monthly owner-ready report.

Step 2 · Google Ads

The searches Valleywood should show up for.

Your name“valleywood apartments”480a monthA renter who knows you lands on your site, not a listing site.
Northridge“apartments in northridge”1,900a monthThe core. Valleywood has no ad here today.
CSUN“apartments near csun”470a monthIncluding off-campus housing searches. Campus is a mile away.
The neighborsGranada Hills, Reseda, Porter Ranch, North Hills, Chatsworth2,570a monthRenters looking a few minutes from your door.
Near me“apartments near me”90,500a month, Los Angeles areaShown only to people searching from around Northridge.
What is open, and the deal“studio apartments northridge”, “move in specials”740a monthOnly for open floor plans, with your live price and special in the ad.

We count tours, applications and calls over a minute, not clicks. Monthly searches, Los Angeles area, 12-month average. Source: Google Keyword Planner, Nov 15, 2026.

Now, the portfolio.

The 40 Moss communities that run Google ads.

CaliforniaValleywood40 communitiesHover a square for the communityValleywood

The portfolio around it

173 communities checked for Google ads. The 40 that run them, fully audited.

133 run no Google ads today, from what we could see. Of the 40 that do:

34of 40

have lead tracking set up on the website

0of 40

where we could see a completed application counted

8of 40

show up in a search for their own neighborhood

What we searched: Google's regular results, not ads. Three searches per community, such as "apartments in Northridge", on desktop and phone, from that community's city. It counts if the community's own website was on page 1 or 2.

18of 40

were not named by any AI assistant we asked

Every community that runs Google ads

All 40, one row each.

Showing 40 of 40
Community Area Lead tracking Where it lives Website
analytics		 Found
by name		 Neighborhood
search		 Map
results		 Google
rating		 Named
by AI

Lead tracking: what the website is set up to send, not what the ad account counts. Found by name: desktop / phone; a dash or Not found = not on page 1 or 2. Hover or click an i for what we searched. Checked Nov 12, 2026.

What you would see

One live dashboard.

Updated every 30 minutes, with a monthly owner-ready report.

Try the live demo

Pulse · Portfolio overviewSample data
Pulse portfolio overview with sample data: a card for each community with its leads, the change against its own last 30 days and cost per lead, above portfolio spend, leads and cost per lead.
With SEO and AI

Your prices and your competitors', read every morning.

A login for each regional manager.

Pulse · You and your competitorsSample data
Pulse market view with sample data: your starting price by bedroom, then a table of five competitors with their starting prices, how far above or below you each one is, and each one's current special.
Pulse · What movedSample data
Pulse change log with sample data: competitor price changes in 14 days, each with the date, price cut or price up, and the old and new price.
Pulse · Your floor plansSample data
Pulse floor plans with sample data: each floor plan with square feet, starting price, availability and 7-day price change, beside the current website special and its history.

Your special, everywhere

Change the special on your website. Everything else follows that day.

1Your websiteThe special changes
valleywoodapartments.comNow leasing: up to 8 weeks free
2PulseReads the site every morning
Change spottedNew special found. Updating ads and posts.
3Google AdsAd copy and promotion
SponsoredValleywood Apartments | Up to 8 Weeks Free
4Meta adsAd headline
Facebook and InstagramUp to 8 Weeks Free in Northridge
5Google BusinessA new post
On your Maps listingNew special: up to 8 weeks free on select homes.

Nobody on your team sends an email. Examples, not live ads. Meta applies if we run Meta for you; Google Business posts come with SEO and AI.

Inside Pulse · Paid Ads

What each lease cost, and where it came from.

Pulse · Paid Ads · Cost per leaseSample data
Pulse cost per lease with sample data: 379 leases at 473 dollars each, a bar showing where the marketing money went by source and a bar showing where the leases came from.

Signed leases from your Yardi report, matched to the source that brought each renter. You see which listing sites earn their fee.

Included with ads management.Not an add-on.

  1. Yardi emails a reportEvery Monday: leads and signed leases.
  2. Pulse reads the fileNobody uploads anything.
  3. Each lease gets its sourceAn ad, a listing site, your website or a walk-in.
  4. You see cost per leaseBy source and community, over 90 days.

Inside Pulse · Reputation

What renters praise, and what they complain about.

Pulse · Reputation · Review themesSample data
Pulse review themes with sample data: circles sized by number of mentions and colored by share of positive mentions, such as quick maintenance in green and parking at night in red.

Every Google review, read and sorted by theme. Two reviews on the same issue within 30 days raise a red flag.

Part of the SEO and AI package.Not included with ads alone. 6-month minimum per property.

  1. A renter leaves a Google reviewPicked up for every community, every day.
  2. Pulse reads itTagged by theme, positive or negative.
  3. Patterns become red flagsTwo or more on one issue in 30 days.
  4. Regionals get one emailOn the 1st, for their communities only.

Inside Pulse · Search and AI

The same price, special and phone number everywhere.

Pulse · Search and AI · Listing accuracySample data
Pulse listing accuracy with sample data: a grid of communities against Google profile, Google Ads, Meta ads, RentCafe and Apartment List, green where the listing matches the website and red where it differs.

Your website is read every morning and compared with Google, your ads, RentCafe and Apartment List. A listing that disagrees is flagged with the exact change.

Part of the SEO and AI package.6-month minimum per property. Zillow and Apartments.com block automated checks and are not covered.

  1. We read your websitePrice, special, phone, city, hours, manager.
  2. Pulse compares five placesGoogle profile, both ad accounts, two listing sites.
  3. A difference is flaggedThe wrong value next to the right one.
  4. It gets fixedWe fix Google and ads. Your team gets the change.

Should Valleywood move to a Jonah website?

The audit decides. Today's answer: not as step one.

Now · first 30 days Fix and measure
MeasurementWrong detailsMap visibilityReviews

All fixable on the current site.

Day 60 Decide with data
The current site can host the pages and trackingStay
It can'tMove to Jonah

Jamesday and Jonah have worked together for six years. If a move is the answer, we run it jointly.

Next step

Three ways to start.

Proposal 1Valleywood ApartmentsWe need: the monthly ad budget
Proposal 2The whole portfolio, at our best rateThe 40 that run ads today, and the 133 that don't. We need: current ad spend by community
Or try us firstA 60-day pilot, no management fee3 to 5 communities, side by side with your current agency. You pay only the ad spend.

The full written audit follows by email after this call. It is yours either way.
Cameron Day · cameron@jamesdaydigital.com · jamesdaydigital.com